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100% data quality without consent gaps
GDPR-compliant: server & company in the EU
Can be used intuitively without training
No cookie banner requirement (Cookieless & PII free)
Data sovereignty is yours alone
Personal support instead of community forums
Data loss due to cookie rejection
US data transfer (Schrems II risk)
Complex: Often needs BigQuery & Tag Manager
High risk of warning if the CMP banner is incorrect
Data is used for Google Ads training
No direct contact in case of problems