BLS Energieplan integrates cookieless tracking for its relaunch

How BLS Energieplan Revolutionized Recruiting and Perfected User Experience with 100% Data

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BLS Energieplan, a leading engineering firm for sustainable planning and consulting, faced a strategic challenge. The vision for the website relaunch was clear: a modern, user-friendly experience that reflects the company's innovative strength. However, there was one thing they absolutely didn't want: an intrusive cookie banner. Until now, this meant completely forgoing web analytics, creating a blind spot in digital marketing.

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The Challenge: Driving Growth Without Disrupting Users

Before the relaunch, BLS followed a principle: user experience comes before data collection. A noble decision, but one that meant valuable questions remained unanswered: What content truly interests our visitors? How successful are our LinkedIn campaigns? And most importantly: How do the best talents find us? The challenge was to finally get data-driven answers to these questions without abandoning the commitment to a seamless user experience.

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The Solution: A Relaunch with Integrated, Invisible Intelligence

The solution was the seamless integration of bchic Analytics as part of the relaunch implemented by bchic creative. As a cookieless platform, bchic Analytics enables 100% complete data capture, entirely without cookie banners and opt-in losses.

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„We absolutely wanted to implement our relaunch without a cookie banner. With bchic Analytics, it worked smoothly and effortlessly.“
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Silke Knies, Managing Director, BLS Energieplan

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The Result: 298% More Applicants and Marketing Insights

The switch from zero data to 100% visibility had transformative effects. The most impressive result showed in recruiting: through deep understanding of the user journey on the careers page and targeted content optimization, the number of qualified applicants increased by 298%.

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But that was just the beginning. With the new data depth, BLS Energieplan can now make strategic decisions that were previously impossible:

• Measurable campaign success: With the integrated UTM builder, the BLS team tracks the success of every single LinkedIn post. They immediately see how many visitors an article on "building automation" attracts and which pages they visit afterward.
• Optimized content marketing: Instead of relying on assumptions, BLS now targets its content marketing specifically toward topics that truly resonate with the target audience.
• Demonstrable ROI: The return on investment of every single marketing activity is now clearly measurable and verifiable.

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The relaunch with bchic Analytics marks a new era for BLS Energieplan. The company impressively demonstrates that outstanding user experience and a data-driven strategy are not mutually exclusive. With a clear view of user behavior, informed decisions are now being made that directly impact company growth, from attracting new talent to strengthening market position.