bchic did not start as an analytics company.
We built websites. For restaurants, law firms, energy companies, clients in the DACH market who wanted to redefine their digital presence. And every time, with every redesign project, we faced the same problem: Before rebuilding a website, you need to understand who visits it, why, and what happens next. The available data determines whether a redesign is an informed decision or an expensive guessing game.
The data was almost never complete.
Not because clients did anything wrong. But because the tools dominating the market are structurally broken. Cookie banners with rejection rates of 50-70% mean half of your users are invisible. 100,000 campaign clicks turn into just 40,000 analyzable user journeys. The story you want to tell has gaps, not because it doesn't exist, but because the tool fails to record it.
So we looked around. There are alternatives, tools that advertise GDPR compliance but are hosted in Canada or Poland. Tools that are cookieless but so simple they only count page views. And then there's Google Analytics: powerful, deep, complex, and for most DACH companies, a legal minefield.
None of these tools solve the real problem: You want the analytical depth that enables informed decisions. You want it without needing three crash courses. And you want it without the nagging feeling that you're currently violating the GDPR.
That's why we built bchic Analytics. It's a platform that tracks server-side, requires no cookies, no consent banner, yet still provides the depth you need for real decisions. Built in Berlin, hosted in the EU, and measured against the highest data protection standards.
And because we know what it feels like to truly understand data for the first time: we actively support the migration process. Our team makes the transition smooth and new insights easy to find.
Leander
Founder, bchic Analytics
