RSV Eintracht relies on bchic Analytics during its DFB-Pokal run

Historic DFB Cup Entry: How RSV Eintracht 1949 Made Digital Success Visible with bchic Analytics

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For RSV Eintracht 1949, it was a historic moment: advancing to the first round of the DFB Cup.[1] An entire stadium in a state of excitement, media attention across the country, and a digital rush to the club's website. Fans, journalists, and the public searched for tickets, news, and information. For the club, this was not only a sporting highlight but also the most important opportunity to deliver the promised visibility to its loyal sponsors.

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The Challenge: Proving Value at the Moment of Greatest Traffic

But this is exactly where the challenge lay: How do you measure this enormous, sudden traffic surge completely and prove to partners the value of their investment when conventional tools reach their limits? The club faced the task of making digital success tangible and extracting maximum value from this historic event, both for fans and sponsors.

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The Solution: A Clear Picture Thanks to 100% Complete Data Capture

For a short period, two systems ran in parallel on the RSV Eintracht website: the widely used Google Analytics (with cookie banner) and the cookieless solution bchic Analytics. The result of this direct comparison was eye-opening.

During the critical period around the cup match, the Google Analytics dashboard painted an incomplete picture. It captured only 27% of the actual data. The reason is simple: every user who ignored the cookie banner, declined it, or blocked it via an ad blocker was invisible to Google Analytics. At the moment of greatest success, the club would have had to rely on incomplete data.

The bchic Analytics dashboard, however, showed the full truth. Through cookieless technology, every single one of the over 50,000 visitors was captured anonymously. Every click, every interaction, everything flowed into a clean and complete analysis.

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Creating Value Through Data-Driven Decisions

With this comprehensive data foundation, RSV Eintracht could analyze not only the traffic on the main page but also on the football subpage. This revealed where visitors came from and what content they were truly interested in. These deep insights enabled concrete, value-creating actions:

• Merchandising optimization: The analysis showed strong interest in the new DFB Cup merchandise. With these insights, the prices and presentation of items in the shop could be specifically tailored to fan demand.
• Targeted fan communication: The data revealed high interest in organizational information about match day. A subsequently published post about the rules at Karl-Liebknecht-Stadion reached 4,000 fans directly and contributed to smooth operations.
• Transparent sponsor success: Instead of incomplete numbers, RSV Eintracht could present its partners with an impressive report. The complete data proved the true ROI of sponsorship activities and the enormous visibility generated by the DFB Cup entry.

By using bchic Analytics, RSV Eintracht 1949 was able to transform its historic sporting success into measurable digital triumph. The club not only gained valuable insights into its fan base but also created transparent and demonstrable value for its sponsors.