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Visualize changes to your site or content directly in the graph. Our impact analysis shows you how your optimizations affect conversion rate and other key metrics.
From the infrastructure to the application level – we have integrated security and compliance into every aspect of our platform.
Our system is designed to work with all major platforms that use URL parameters for tracking. This includes Google Ads, Microsoft Ads, Meta (Facebook & Instagram) Ads, and LinkedIn Ads by default. Through suffix support, we can directly capture detailed data like campaign or keyword.
Our engine identifies automated traffic (bots) by detecting atypical, non-human access patterns in the anonymized data. This ensures your analyses are based on the behavior of real visitors. This clean data foundation enables you to precisely connect your personas with the campaigns that actually attract human users.