A recent study by Bitkom shows that 43% of people in Germany already use ChatGPT, closely followed by Microsoft Copilot at 39%. This is no longer a niche. It's a mass phenomenon. Users receive direct, processed answers instead of clicking through lists of links. This shift, combined with the fact that social networks are becoming the primary discovery platform for many, is fragmenting the classic user journey and confronting companies with a completely new reality.
A growing portion of your traffic reaches your site through these new channels. This user is different. Their attention span has been trained by endless scrolling through feeds and the instant availability of AI answers. They don't decide in minutes but in milliseconds whether your content is relevant.
Your landing page no longer gets a second chance at a first impression. If the message isn't clear, the design isn't appealing, or the loading time is too long, the user is irretrievably lost. This obligation to adapt your website to this behavior is no longer optional. It's a necessity to prevent expensive traffic from simply evaporating.
This is exactly where the strategic challenge lies: this crucial but impatient target audience is the most poorly captured by traditional analytics tools. The reason is the consent banner. On average, our customers lose over 60% of their tracking data because of it.
Let that number sink in for a moment. In plain terms, this means: strategic decisions about marketing budgets and website optimization are based on data from less than 40% of your visitors. You're not analyzing the behavior of your users. You're analyzing the behavior of the minority who explicitly consented. The silent, often more impatient majority remains a mystery. You don't see why these valuable visitors leave your site immediately.
A cookieless and therefore consent-free approach like bchic Analytics fundamentally closes this gap. It transforms minority analysis back into a complete picture and thus provides the only valid foundation for data-driven decisions.
The obvious choice, Google Analytics, is often defended with the "free" argument. But this free service has its price, paid in data quality, resources, and legal uncertainty.
In contrast, bchic Analytics offers a transparent model. You invest specifically in 100% data sovereignty, complete data integrity, and European data protection compliance.
When you can see the behavior of 100% of your users, your possibilities change. You need tools that extract precise and actionable insights from this complete dataset.
In a digital world where every decision counts, you can't afford to ignore over half of your user data. It's time to close the 60% gap and build your strategy on a foundation that truly deserves the name "data-driven."
